I have over 20 years of Digital Product Design, Creative Direction and Digital Marketing Experience with focus on Automations E-Commerce & Omni-Channel Strategy.

Founder & Head of Design

TheConversionEngine.com | October 2021 – Present
Dubai, United Arab Emirates

My role is to drive user experience from end-to-end, including immersion, ideation, conceptualization, detailed design, prototyping, and validation of hypotheses across digital channels. I ensure the design and delivery of user-centric experiences of all digital products are on quality, on time, and on budget.

Founder

CreativeNerve FZ LLC | September 2020 – Present
Dubai, United Arab Emirates

Overall In-Charge of Design, Marketing and Customer Acquisition.

CreativeNerve, a creative design and AI Business Solution company based in the United Arab Emirates. Helping SMEs in digitalization and AI Adaptations.

Senior Creative Design Manager

Landmark Group’s Web Team | 2014 – 2020
Dubai, United Arab Emirates

Managed a team of designers, leading all creative from concept to production of all SplashFashions.com’s digital requirements. Instrumental in both the designer/stakeholder relationship.

Key Achievements:

Conceptualized and design Landmark Group’s biggest campaign property known as “Shopathon”. It was originally created as an annual campaign for LandmarkShops,com.

UI/UX Designer

Landmark Group’s Web Team | 2012 – 2013
Dubai, United Arab Emirates

Responsible for the user experience, user interface, interaction design and visual design across all platforms. Develop and maintain conceptual wireframes, high-fidelity mockups, information architecture diagrams, interaction specifications and prototypes. Develop style guides, visual design patterns and supporting graphics for new and existing products. 

Key Achievements:

Launched 3 brands (Splash, Babyshop and Emax) on 3 different platforms (Desktop, iOS and Android). 

Project Manager

Landmark Group’s Web Team | 2011 – 2012
Dubai, United Arab Emirates

Responsible in successful delivery of Phase 1 and Phase 2 strategy of Landmark Group’s e-commerce project working along side with HUGE, Inc New York. Woking with multiple consultants on research and finding solutions on all aspect of running an enterprise level commerce business from tech infrastructure to branding, design and marketing.

Key Achievements:

Successful delivery of Phase 1 and Phase 2 strategy of Landmark Group’s e-commerce business. Proposed the implementation of both Basecamp and Asana as our Project Management tools for the entire group.

Web & Graphic Design Manager

Landmark Group’s Home Centre | 2008 – 2011
Dubai, United Arab Emirates

Managed a team of designers, leading all creative processes from concept to production of all Home Centre’s digital requirements. Instrumental in both the designer/stakeholder relationship.

Key Achievements:

Conceptualized, design and develop the Home Centre Intranet and Price Tag Online Creator. These web services streamlined the process of communication and sharing of assets between stores across middle east and MENA region.

Professor

Informatics Ortigas | 2006 – 2007
Pasig City, Philippines

Teaches short term courses on the following topic:

• Foundation of Graphic Design
• Web Programming with JavaScript
• Advanced Web Design with HTML & CSS

Key Achievements:

Assist in developing a stronger curriculum with focus on Graphic Design, Web Design and Scripting using HTML, CSS & JavaScript .