I have over 20 years of Digital Product Design, Creative Direction and Digital Marketing Experience with focus on Automations E-Commerce & Omni-Channel Strategy.

I’m currently residing in the United Arab Emirates and working as Head of Design at TheConversionEngine.com.

Founder & Head of Design

TheConversionEngine.com | October 2021 – Present
Dubai, United Arab Emirates

My role is to drive user experience from end-to-end, including immersion, ideation, conceptualization, detailed design, prototyping, and validation of hypotheses across digital channels. I ensure the design and delivery of user-centric experiences of all digital products are on quality, on time, and on budget.

Founder

CreativeNerve FZ LLC | September 2020 – Present
Dubai, United Arab Emirates

Overall In-Charge of Design, Marketing and Customer Acquisition.

CreativeNerve, a creative design and AI Business Solution company based in the United Arab Emirates. Helping SMEs in digitalization and AI Adaptations.

Senior Creative Design Manager

Landmark Group’s Web Team | 2014 – 2020
Dubai, United Arab Emirates

Managed a team of designers, leading all creative from concept to production of all SplashFashions.com’s digital requirements. Instrumental in both the designer/stakeholder relationship.

Key Achievements:

Conceptualized and design Landmark Group’s biggest campaign property known as “Shopathon”. It was originally created as an annual campaign for LandmarkShops,com.

UI/UX Designer

Landmark Group’s Web Team | 2012 – 2013
Dubai, United Arab Emirates

Responsible for the user experience, user interface, interaction design and visual design across all platforms. Develop and maintain conceptual wireframes, high-fidelity mockups, information architecture diagrams, interaction specifications and prototypes. Develop style guides, visual design patterns and supporting graphics for new and existing products. 

Key Achievements:

Launched 3 brands (Splash, Babyshop and Emax) on 3 different platforms (Desktop, iOS and Android). 

Project Manager

Landmark Group’s Web Team | 2011 – 2012
Dubai, United Arab Emirates

Responsible in successful delivery of Phase 1 and Phase 2 strategy of Landmark Group’s e-commerce project working along side with HUGE, Inc New York. Woking with multiple consultants on research and finding solutions on all aspect of running an enterprise level commerce business from tech infrastructure to branding, design and marketing.

Key Achievements:

Successful delivery of Phase 1 and Phase 2 strategy of Landmark Group’s e-commerce business. Proposed the implementation of both Basecamp and Asana as our Project Management tools for the entire group.

Web & Graphic Design Manager

Landmark Group’s Home Centre | 2008 – 2011
Dubai, United Arab Emirates

Managed a team of designers, leading all creative processes from concept to production of all Home Centre’s digital requirements. Instrumental in both the designer/stakeholder relationship.

Key Achievements:

Conceptualized, design and develop the Home Centre Intranet and Price Tag Online Creator. These web services streamlined the process of communication and sharing of assets between stores across middle east and MENA region.

Professor

Informatics Ortigas | 2006 – 2007
Pasig City, Philippines

Teaches short term courses on the following topic:

  • Foundation of Graphic Design
  • Web Programming with JavaScript
  • Advanced Web Design with HTML & CSS

Key Achievements:

Assist in developing a stronger curriculum with focus on Graphic Design, Web Design and Scripting using HTML, CSS & JavaScript .

Education

Ateneo de Manila University
Leadership & Social Entrepreneurship
2019

Skillz Middle East
Adobe Creative Suite
August 2016

ICCT Colleges
Microcomputer System Technology
2000

Skill Set

  • Art & Creative Direction
  • Strategy & Branding
  • Graphic Design
  • Mockups & Wireframes
  • Information Architecture
  • User Interface Design
  • User Experience Design
  • Lead & Sales Funnel Design
  • Project Management
  • Digital Marketing
  • Web Optimization & Performance

Tools

List of tools and services I’m actively using both in my professional and personal projects.

Graphic Design

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign

Motion Graphic

  • Adobe After Effects
  • Adobe Premiere
  • Adobe Animate 

Web Design

  • Figma
  • Adobe XD
  • Sketch
  • Zeplin
  • HTML/CSS
  • JQuery
  • Javascript
  • InVision
  • Webflow
  • WordPress
  • Joomla

App Design

  • Figma
  • Adobe XD
  • Adalo
  • AppGyver
  • GoodBarber

Project Management

  • Basecamp
  • Asana
  • Trello
  • Teams

Marketing Automation

Analytics

  • HubSpot
  • Google Analytics
  • HotJar
  • Mouseflow
  • VidIQ